Strategy – Logorama

Get Your Design Project Started

February 18, 2018 by Tom

You have a problem to solve that requires expertise in the form of a designer. Let’s say your organization needs a logo and you don’t have staff available to do the work, so you’re planning to approach an agency or post to a freelance marketplace with the job. How do you get the ball rolling? … [Read more…]

What’s in a (company) name?

January 26, 2018 by Tom

Recently I received a Request for Proposal (RFP) to help name a startup company that I felt was too broad in its approach and though I declined the project, I wanted to provide the company with value regardless. As such, I sent the following brief suggestions that I hoped would be helpful… At the start … [Read more…]

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