I’m am grateful to be able to work with highly professional people and to share what I know. In that spirit, this blog serves as an expansion of our work together on branding, naming, and promoting your organization. I hope that these tips are of use. And now, some blatant self-promotion… “Tom knows how to set the … [Read more…]
You have a problem to solve that requires expertise in the form of a designer. Let’s say your organization needs a logo and you don’t have staff available to do the work, so you’re planning to approach an agency or post to a freelance marketplace with the job. How do you get the ball rolling? … [Read more…]
Recently I received a Request for Proposal (RFP) to help name a startup company that I felt was too broad in its approach and though I declined the project, I wanted to provide the company with value regardless. As such, I sent the following brief suggestions that I hoped would be helpful… At the start … [Read more…]